ADVERTISING CAMPAIGN
Tritordeum, More Than A Cereal
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Tritordeum, More Than A Cereal
Tritordeum, More Than A Cereal
Tritordeum, More Than A Cereal
Tritordeum, More Than A Cereal
Tritordeum, More Than A Cereal
Tritordeum, More Than A Cereal
Tritordeum, More Than A Cereal
Tritordeum, More Than A Cereal
STORY
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THE TRITORDEUM TRIP. MORE THAN A CEREAL.

Tritordeum, More Than A Cereal, online advertising campaign to generate brand awareness of Tritordeum, a new natural and innovative cereal. Through a string of films, we presented the cereals journey, since the moment the farmer plants the seed till it’s bought by the final consumers.

The aim of this campaign was to associate the brand with a series of positive and healthy values, and we can currently consider our intention a reality, therefore Tritordeum is, nowadays, positioned a synonymous of quality.

Tritordeum is integrated by a great team of people who, day in and day out, make it possible for this natural, healthy and sustainable cereal to complete its journey. What’s more, this project wouldn’t have been possible without them, their illusion, enthusiasm and constancy to carry it out have been the cornerstone to success.

CAST & CREW
  • CREATIVE IDEA
    KOPY Barcelona/
  • DIRECTOR
    KOPY Barcelona/
  • SCRIPT
    Edu Soler/
  • ASSISTANT DIRECTOR
    Jaume Lloret/
  • DIRECTOR OF PHOTOGRAPHY
    Patrick Herchl/
  • ASSISTANT CAMERA
    Albert Marsa/
  • PRODUCTION
    Anna Murguía/
  • MAKE UP
    Verónica Valentín/
  • POSTPRODUCTION
    Jaume Lloret/
  • COLOURIST
    Albert Marsa/
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Cristóbal Martínez
INVESTIGATOR

Spanish investigator that, jointly with Juan Ballesteros, leaded expeditions to China and Argentina in search for what, nowadays, is Tritordeums’ mother: the Hordeum Chilense.

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Manel Macià
FARMER

Central Catalonia local farmer. One of our most convinced farmers. Cereal expert, nature lover and concerned about sustainability.

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Lot Roca
FLOUR MILL

Manager of the first flour mill that, in 2013, bet for Tritordeum. Concerned about offering high quality and natural flours to her clients. Convinced that from a good cereal, comes out good flour.

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Jordi Morera
BAKER

Espiga d’Ors’ 5th generation baker, always open to new things. A revolutionary person that turns into art everything he does. One of the first bakers to introduce Tritordeum flour in his bakery.

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Francisco Barro
EXPERT

Investigation professor of IAS-CSIC, specialized in cereals. Expert on a very present issue, gluten. Between his many investigations, we can find Tritordeum.

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Carmeta C. & Silvia C.
CONSUMERS

Homemade and high quality product lovers. Spontaneous, fun and with a common denominator: passion for cocking and social media.

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Datos de mapas
Datos de mapas ©2017 Google, Inst. Geogr. Nacional, Institut Cartografic de Catalunya
Datos de mapasDatos de mapas ©2017 Google, Inst. Geogr. Nacional, Institut Cartografic de Catalunya
Datos de mapas ©2017 Google, Inst. Geogr. Nacional, Institut Cartografic de Catalunya
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CONTACT


Carrer D'Entença, 332, 4º 5ª 08029 Barcelona, Spain
+34 93 494 20 57 info@kopybarcelona.com

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