THE TRITORDEUM TRIP. MORE THAN A CEREAL.
Tritordeum, More Than A Cereal, online advertising campaign to generate brand awareness of Tritordeum, a new natural and innovative cereal. Through a string of films, we presented the cereals journey, since the moment the farmer plants the seed till it’s bought by the final consumers.
The aim of this campaign was to associate the brand with a series of positive and healthy values, and we can currently consider our intention a reality, therefore Tritordeum is, nowadays, positioned a synonymous of quality.
Tritordeum is integrated by a great team of people who, day in and day out, make it possible for this natural, healthy and sustainable cereal to complete its journey. What’s more, this project wouldn’t have been possible without them, their illusion, enthusiasm and constancy to carry it out have been the cornerstone to success.
Spanish investigator that, jointly with Juan Ballesteros, leaded expeditions to China and Argentina in search for what, nowadays, is Tritordeums’ mother: the Hordeum Chilense.
Central Catalonia local farmer. One of our most convinced farmers. Cereal expert, nature lover and concerned about sustainability.
Manager of the first flour mill that, in 2013, bet for Tritordeum. Concerned about offering high quality and natural flours to her clients. Convinced that from a good cereal, comes out good flour.
Espiga d’Ors’ 5th generation baker, always open to new things. A revolutionary person that turns into art everything he does. One of the first bakers to introduce Tritordeum flour in his bakery.
Investigation professor of IAS-CSIC, specialized in cereals. Expert on a very present issue, gluten. Between his many investigations, we can find Tritordeum.
Homemade and high quality product lovers. Spontaneous, fun and with a common denominator: passion for cocking and social media.