The values of the Caja De Ingenieros reflected through the teamwork and union of a great family that enjoys a weekend together. In a rural setting, the family moves to their grandparents to enjoy all together.
Each character represents a different segment and products. Thanks to this company branding is done naturally and at the same time, financial products are presented in a more emotional way. The great family of the Caja De Ingenieros.
Daughter in law